Watch designed and assembled in Paris.
Flirt with the British humor of this colorful edition with an unusual message. A slogan used by the British government in the 1970's, during times of drought, to encourage people to reduce their use of drinking water. At a time of climate change, this commitment reminds us of the importance of the resources we have.
- Dial: Fine Art Print Hahnemühle
- Strap: Braided perlon - Size 14mm
- Quartz Movement: Slim Japanese Miyota
- Glass: Mineral
- Case: Stainless steel 316L
- Dimensions: 28x23x7mm
- Water resistance: 3ATM
European Union : Free delivery for any order above 50€ l Your orders will be shipped on Jan. 3rd 2022
International (outside EU) : Delivery times and costs may vary depending on the country of destination.
Return possible within 21 days from receiving the package
The Prima, Finesse and Originality
With its small square case and pure lines, the Prima will subtly dress the wrists of today's women.
Combining elegance and modernity, its sophisticated design will accompany you perfectly in your daily life.
This fine watch with character, imagined as a trendy accessory, combines style and originality.
A clever mix of various inspirations that won’t leave anyone indifferent
All our Prima watches fit in seconds with a selection of Italian leather or braided perlon straps. Thanks to a system of flash spring bars, they can be easily changed by hand and without tools.
Discover all the possible combinations among a wide choice of colors!
Working with French artisans and partners, we assemble our dials by hand using craft skills and printing techniques. From the laboratory to our workshop on rue de Bellechasse, our artistic dials are imagined, developed and crafted with local actors.
The choice of such an environment ensures a controlled production, reducing stocks in order to produce only what is necessary. It is for this same reason that our products are never sold out.
Since 2018, LAPS is labeled by the city of Paris for its local approach. This label promotes products made in the capital and demonstrates the excellence as well as the diversity of Parisian craftsmanship.
To minimize the environmental impact of our products, we aimed to design boxes that are fully recyclable and plastic-free.
If you wish, we give you the option of having our products delivered to you in a simple Kraft envelope. We are therefore committed to donating 5€ for the benefit of an association involved in protecting the environment.