Montre Gold Estivale avec slogan Paris Beach

Sea, Sex and... Seine


- 22/07/2022 -

« Sur la plage abandonnée… Coquillages et crustacés », « Paris tropi, tropi, tropi chaud, Un Paris s'étale sur les terrasses » from Brigitte Bardot's La Madrague to the band Minuit's Paris Tropical, there is only one step. While Paris Plage has just opened its doors, LAPS takes you to a summer version of the city of lights. 

Paris Plage where does it come from ?

Body-painting and turboprop for swimming, who said you couldn't have funny summer in Paris? By digging into the INA archives, we rediscovered a 1952 Seine riverfront that looked like a Mediterranean beach. Sands, umbrellas, deckchairs and palm trees, the seaside traditions of Paris are nothing new. 

However it' s only in 2002 that the operation Paris Plage was born, led by the mayor of the time Bertrand Delanoë. The goal? Giving to the parisians and to the curious tourists  the possibility of practicing leisure activities as on the coast.

This year, for the 20th anniversary of the event, tai chi classes, calisthenics, table soccer, petanque, and libraries outside the walls are invited on the banks of the Seine. A program just like in a vacation club to enjoy from July 9 to August 21.

Photo en une du Parisien pour l'inauguration du 1er Paris Plage en 2002
Front page of the newspaper Le Parisien
for the inauguration of the 1st Paris Plage in 2002

Paris with feet in the sand...

But for a Parisian summer with your feet in the sand, there are other confidential addresses where you can relax as if you were under the coconut trees while enjoying delicious food.

This summer's hot spot to chill out on a 1000m2 sandy beach in the heart of the Bois de Vincennes with a cocktail bar, deckchairs, DJ sets...  

The Latin American restaurant that offers great brunch to be enjoyed from swinging chairs in an exotic setting with a taste of summer paradise.

Put on your flip-flops and head to the Parisian Seychelles at Coco de mer, to enjoy punch and tapas. The beach as if you were there!

…or not

And for those who prefer to keep their shoes on, LAPS has concocted a 100% Parisian list of

good addresses :

Discover the latest urban address on the Seine of the group Les Maquereaux: swimming pool with floaties, fish grill, refreshing cocktails, rooftop & large terrace on the quay... the perfect program to enjoy the summer!

To travel to Asia while being in Paris? 
Go to this large living space arranged in Japanese style in front of the Eiffel Tower. An unusual place on the terrace of the Paris Aquarium, with Asian street food and Japanese specialties to share.

Enjoy the garden of the Bellevilloise for a drink, relax in the sun, or play a game of ping-pong or giant chess. A perfect combo in the heart of a lush vegetation that will seduce young and elder.

And activities:

Feel like taking to the sea? Join the cruise aboard one of the Marin d'eau douce boats and rediscover the Ourcq Canal as you have never seen it before! An unusual activity to do with family or friends!

Carrying the party all over Paris! 
A crazy project not to be missed by following the cargo bikes equipped with a sound system of the Radio Cargo duo. The Mobile Open Air that will make Paname dance all summer long!

For claustrophobic movie lovers

Cinéma en Plein Air à Paris

Are you a fan of the 7th art but still want to enjoy the beautiful days? Discover the varied selection proposed by the numerous Parisian open-air cinemas this summer: at the Villette, at the Air and Space Museum or at the Hotel Paradiso. 

Paname is moving and getting ready for a summer under the sign of art, life and party. A French cocktail that we no longer need to introduce and that contributes to the French cultural influence.

A French-style influence

More than ever the city of light is preparing to be brought under the spotlight or should we say the Olympic flame... Paris 2024 is emerging as a new event destination. National pride, the city is getting a makeover to become the capital of sport for a season. Cock-a-doodle-doo and "Allez la France"!

But while waiting for 2024, this summer the renewal of the "French Touch" is already being celebrated at Galeries Lafayette Haussmann. From July 5 to August 31, the department store will honor the most emblematic brands, personalities and collectives of today's "French Touch". 

Under the Art Nouveau Cupola, which is celebrating its 110th anniversary, and on the digital site, a selection of emblematic brands of the French Touch is highlighted alongside artists and collectives bringing new life to traditional know-how. 

For the occasion, one of our most Parisian models is honored. The iconic Signature. Barbès is wearing its most beautiful cobalt blue bracelet and rubs shoulders with top brands and other young labels with the same motto: the French Touch is celebrating!

This article makes you want to go to Paris? Don't hesitate to visit us during your stay in the city of lights. We welcome you in our Workshop/Showroom at a few steps from the Musée d'Orsay - 10 Rue de Bellechasse, Paris 7ème - from Monday to Friday from 9am to 5:30pm.  We don't promise you sand, but you will find under our canopy models that smell like the sun to stay stylish all summer long!

Our selection for a Parisian summer with style:

Prima. Paris Beach

Gold Strap
130 €

Signature. Barbès

Cobalt Blue Strap
135 €