After sixteen years of wondering when the Samaritaine would reopen, the big day has finally arrived. On Wednesday 23 June, the famous building finally welcomed its first customers, putting an end to the renovation that began in 2005. A new page for the iconic department stores', which is beginning its renewal while retaining its historical vocation: to offer creations in a variety of styles and to showcase the diversity of today's and tomorrow's trends. 

The New Samaritaine, now owned by LVMH, unveils a larger building, with completely renovated facades, but faithful to its original architecture, and its Art Nouveau style designed by architect Frantz Jourdain in 1905. However, this new 70,000m² space incorporates a new eco-responsible approach. The New Samaritaine project aims to combine economy and environment, using innovative systems. But the novelty is also a very new and original selection in the air of time, combining luxury and street-wear on a background of gold foils and green patio. A unique universe that will make you want to stroll for hours in search of all kinds of treasures.