Today Pop Art is still everywhere. It has become a source of marketing inspiration in a curious return to its origins, its aestheticism and vibrant colors have also invaded the world of professional graphic designers and the decoration industry. Like an infinite loop of consumption, Pop Art sells itself and makes it sell, an ironic wink to a contemporary society that likes to see itself diverted in colors.
In short, as Umberto Eco said "in Pop Art, Kitsch is redeemed and elevated to a new state of aesthetic dignity." These words could just as well describe the LAPS spirit. Our quest for inspiration for our watches has brought us to the crossroads of styles, arts, trends sublimating the abstract, cultures, the popular, or the kitsch. It is in this spirit that Social and People were born, our two new models that look like a work of Pop Art using the "benday dot" technique in a bluish monochrome version.